Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Back to Search Results

Available items only

Previous Record Next Record

ElectronicResource GovDoc

Corporate Author

United States. Federal Trade Commission.

Title Statement of policy regarding comparative advertising [electronic resource].

Imprint

Washington, D.C. : Federal Trade Commission, [1979]

Connect to
Connect to https://permanent.fdlp.gov/LPS104167/LPS104167.pdf

Copies

Location	Call No.	OPAC Message	Status
Axe Federal Documents Online	FT 1.2:C 73/9	---	Available

Description	1 electronic text : HTML file
File Type	World Wide Web Resource.
System Details	Mode of access: Internet from the FTC web site.
Note	Title from title screen (viewed on Oct. 17, 2008).
	"August 13, 1979."
Summary	The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) presents the text of the August 13, 1979 document entitled "Statement of Policy Regarding Comparative Advertising." Comparative advertising is advertising that compares alternative brands on attributes or prices. The FTC believes that industry self-regulation should not restrain the use of truthful comparative advertising.
Subject	Comparative advertising -- Government policy -- United States.
	United States. Federal Trade Commission. Bureau of Consumer Protection.
	Electronic publications.
	Government publications.
	Consumer protection.
	Advertising.
Indexed Term	Electronic publications.
Standard No.	N@F 546188
Gpo Item No.	0535 (online)
Sudoc No.	FT 1.2:C 73/9