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Author
Rodgers, F. G. (Francis G.)
Title
The IBM way : insights into the world's most successful marketing organization / F. G. "Buck" Rodgers, with Robert L. Shook.
Imprint
New York : Harper & Row, c1986.
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Status
Axe 3rd Floor Stacks
338.761004 R616i 1986
---
Available
Edition
1st ed.
Description
xiv, 235 p. ; 25 cm.
Note
Includes index.
Subject
International Business Machines Corporation.
Computers -- Marketing -- Case studies.
Electronic office machines -- Marketing -- Case studies.
Marketing -- Case studies.
Added Author
Shook, Robert L., 1938-
ISBN
0060155221 : $17.95
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