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Author
Raghavarao, Damaraju.
Title
Choice-based conjoint analysis [electronic resource] : models and designs / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi.
Imprint
Boca Raton, Fla. : CRC Press, c2011.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xi, 180 p. : ill.
Bibliography
Includes bibliographical references (p. 171-176) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Conjoint analysis (Marketing)
Consumers' preferences.
Genre/Form
Electronic books.
Added Author
Wiley, James B.
Chitturi, Pallavi.
ProQuest (Firm)
ISBN
9781420099966 (alk. paper)
9781420099973 (electronic bk.)
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