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Author
Schutte, Hellmut.
Title
Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante.
Imprint
Washington Square, New York, N.Y. : New York University Press, 1998.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342095 Sch88c
---
Available
Description
xii, 275 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 263-269) and indexes.
Subject
Consumer behavior -- Asia.
Market segmentation -- Asia.
Market surveys -- Asia.
Marketing -- Asia.
Consumers -- Asia -- Attitudes.
Added Author
Ciarlante, Deanna.
ISBN
0814781144
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