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Author
Velayudhan, Sanal Kumar, 1955-
Title
Rural marketing [electronic resource] : targeting the non-urban consumer / Sanal Kumar Velayudhan.
Imprint
Los Angeles ; London : Response, 2007.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
249 p. : ill.
Bibliography
Includes bibliographical references (p. [242]-249).
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing -- India.
Consumer behavior -- India.
India -- Rural conditions.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780761935889 (hard back)
0761935886 (hard back)
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