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Author Konig, Martin.

Title An investigation on contemporary consumer resistance [electronic resource] : how Web 2.0 makes consumers powerful / Martin Konig.

Imprint Hamburg : Diplomica Verlag, 2012.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 107 p.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Consumer behavior.
Consumers -- Effect of technolgical behaviors on -- Research.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9783842828285
9783842878280

 
    
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