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| Title |
The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath. |
|
| Imprint |
New York, NY : American Management Association, c1992. |
|
| Description |
196 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Marketing.
|
|
Consumer satisfaction.
|
| ISBN |
0814450423 : $22.95 |
|
