Welcome to the Kids' Library!

Accounting for tastes

Becker, Gary S. (Gary Stanley), 1930-
Cambridge, MA : Harvard University Press, 1996. 1996

Authenticity : what consumers really want

Gilmore, James H., 1959-
Boston, Mass. : Harvard Business School Press, c2007. 2007

Behavioral marketing : delivering personalized experiences at scale

Walters, Dave, 1968- author.
Hoboken, New Jersey : Wiley, 2015. 2015

Branded : the buying and selling of teenagers

Quart, Alissa.
Cambridge, MA : Perseus Pub., c2003. 2003

Buy American : the untold story of economic nationalism

Frank, Dana.
Boston, Mass. : Beacon Press, c1999. 1999

Choice-based conjoint analysis models and designs

Raghavarao, Damaraju.
Boca Raton, Fla. : CRC Press, c2011. 2011

Conquering consumerspace marketing strategies for a branded world

Solomon, Michael R.
New York : AMACOM, c2003. 2003

Consumer behavior theories : convergence of divergent perspectives with applications to marketing an

Rajagopal, 1957- author.
New York, NY : Business Expert Press, 2018. 2018

Discrete choice experiments in marketing : use of priors in efficient choice designs and their appli

Zwerina, Klaus, author.
Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, 1997. 1997

Emotional branding : the new paradigm for connecting brands to people

Gobe, Marc.
New York : Allworth Press, c2009. 2009

Emotional branding ; the new paradigm for connecting brands to people

Gobe, Marc.
New York, N.Y. : Allworth Press, c2001. 2001

Encyclopedia of consumer brands

Detroit : St. James Press, c1994. 1994

Food chains from farmyard to shopping cart

Philadelphia : University of Pennsylvania Press, c2009. 2009

Has beanz?

Princeton, NJ : Films for the Humanities & Sciences, 2004. 2004

The lean startup : how today's entrepreneurs use continuous innovation to create radically successfu

Ries, Eric, 1978-
New York : Crown Business, c2011. 2011

Lifestyle market segmentation

Michman, Ronald D.
New York : Praeger, 1991. 1991

Managing consumer expectations of low-margin, high-volume services

Clow, Kenneth E.
West Yorkshire, England : MCB University Press, 1995. 1995

Managing customer experience and relationships : a strategic framework

Peppers, Don, author.
Hoboken, New Jersey : Wiley, 2017. 2017

Niche selling : how to find your customer in a crowded market

Brooks, William T.
Homewood, Ill. : Business One Irwin, c1992. 1991

Nike

Princeton, N.J. : Films for the Humanities and Sciences, [2004], c1999. 2004

No logo : brands, globalization, resistance

[San Francisco, California, USA] : Kanopy Streaming, 2014. 2014

Perceived quality : how consumers view stores and merchandise

Lexington, Mass. : LexingtonBooks, c1985. 1985

Preference pollution how markets create the desires we dislike

George, David (David L.)
Ann Arbor : University of Michigan Press, 2004. 2004

Preference, value, choice, and welfare

Hausman, Daniel M., 1947-
Cambridge ; New York : Cambridge University Press, c2012. 2012

Product experience

Amsterdam ; Boston : Elsevier Science, 2008. 2008

Structure of the global markets for meat

Dyck, John H.
Washington, DC : Market and Trade Economics Division, Economic Research Service, U.S. Dept. of Agriculture, [2003] 2003

Tourismus in der Marktwirtschaft : Ordnungspolitik der Tourismusmarkte

Bochert, Ralf, author.
Munchen ; Wien : R. Oldenbourg Verlag, [2001] 2001

The tyranny of the market why you can't always get what you want

Waldfogel, Joel, 1962-
Cambridge, Mass. : Harvard University Press, 2007. 2007

Why they buy : American consumers inside and out

Settle, Robert B.
New York : Wiley, c1986. 1986