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Print Material
Author Quart, Alissa.

Title Branded : the buying and selling of teenagers / Alissa Quart.

Imprint Cambridge, MA : Perseus Pub., c2003.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8340835 Q28b 2003    ---  Available
Description xiv, 239 p. ; 24 cm.
Note Includes index.
Contents Branded -- From the mall to the fall : the teen consultants -- Peer-to-peer marketing -- The Golden Marbles : inside a marketing conference -- The great tween marketing machine -- Cinema of the in-crowd -- More than a (video) game -- Body branding : cosmetic surgery -- X-large and x-small -- Logo U -- Almost famous : the teen literary sensations -- Unbranded -- DIY kids -- Schools for sale.
Subject Brand name products -- Marketing.
Teenage consumers.
Consumer behavior.
Consumers' preferences.
ISBN 0738206644

 
    
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