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Title Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].

Imprint New York : Wiley, c1978.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B394    ---  Available
Description v, 273 p. : ill. ; 25 cm.
Note "A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Bibliography Includes bibliographies and index.
Subject Marketing -- Congresses.
Consumers' preferences -- Congresses.
Advertising -- Congresses.
New products -- Congresses.
Added Author Davis, Harry L.
Silk, Alvin J.
Cook, Victor J.
Institute of Management Sciences. College on Marketing.
ISBN 047107179X

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