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Print Material
Author McCracken, Grant David, 1951-

Title Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

Imprint Bloomington : Indiana University Press, c2006.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 M137f 2006    ---  Available
Description xii, 185 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references (p. [159]-175) and index.
Contents In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies.
Subject Marketing -- Management.
Consumers' preferences -- Forecasting.
New products.
Brand name products.
Business forecasting.
ISBN 0253347599 (cloth : alk. paper)
Standard No. 9780253347596

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