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Author Laursen, Gert H. N.

Title Business analytics for sales and marketing managers [electronic resource] : how to compete in the information age / Gert H.N. Laursen.

Imprint Hoboken [N.J.] : John Wiley & Sons, 2011.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiii, 242 p. : ill.
Series Wiley and SAS business series ; 41
Wiley and SAS business series ; 41.
Bibliography Includes bibliographical references and index.
Summary "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Provided by publisher.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Consumers' preferences -- Research.
Consumers -- Research.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780470912867 (hardback)
9781118030370 (electronic bk.)
9781118030387 (electronic bk.)
9781118030363 (electronic bk.)

Available items only