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Record 8 of 29
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Author
Solomon, Michael R.
Title
Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.
Imprint
New York : AMACOM, c2003.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xii, 276 p. : ill.
Bibliography
Includes bibliographical references (p. 251-265) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Branding (Marketing)
Consumers' preferences.
Customer relations.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0814407412 (hardcover)
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