| Edition |
Seventeenth edition. |
| Description |
1 online resource. |
|
text rdacontent |
|
computer rdamedia |
|
online resource rdacarrier |
|
text file PDF rda |
| Series |
RKMA market research handbook series, 2380-8268 |
|
RKMA market research handbook series.
|
| Bibliography |
Includes bibliographical references. |
| Contents |
PART I. THE AMERICAN CONSUMER -- 1. Demographics -- 2. Consumer Spending -- 3. Personal Finances -- 4. Households & Housing -- 5. Communities -- 6. Population Migration -- 7. Education -- 8. How Americans Eat -- 9. Use of Media -- 10. Use of Time -- 11. Use of Transportation -- PART II. CONSUMER PROFILES -- 12. Generational Focus -- 13. Gender Focus -- 14. Ethnic Focus -- 15. Segmentation -- PART V. SHOPPING BEHAVIORS -- 16. Back-to-School Shopping -- 17. Brand Communications -- 18. Brand Loyalty -- 19. Business Sector Perception -- 20. Buying American-Made -- 21. Buying Local -- 22. Customer Satisfaction -- 23. Discretionary Spending -- 24. Gift Cards -- 25. Gift Giving -- 26. Holiday Shopping -- 27. Inflation Impact -- 28. Influence of Social Media -- 29. Loyalty Program Participation -- 30. Online Shopping -- 31. Pandemic & Post-pandemic -- 32. Payment Preferences -- 33. Pricing -- 34. Privacy Concerns -- 35. Purchase Decision-Making -- 36. Response to Advertising -- 37. Response to Customer Service -- 38. Response to Reviews -- 39. Retail Membership Program Particip. -- 40. Retail Subscription Program Participation -- 41. Shopping Channel Preferences -- 42. Shopping Research -- 43. Socially Conscious Consumerism -- 44. Spending for Experiences -- 45. Sustainability Influence -- PART VI. BRAND PREFERENCE SURVEYS -- 46. Brand Equity -- 47. Customer Loyalty Engagement -- 48. Customer Satisfaction -- 49. Loyalty Program Satisfaction -- 50. Most Trusted Brands -- 51. Personalization -- 52. Reputation Ranking |
| Summary |
"Consumer Behavior 2023 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2022 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website links will direct you to raw data, additional market research, and other resources."-- Publisher. |
| Note |
Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant) |
| System Details |
Mode of access: World Wide Web. |
| Note |
Online resource; title from PDF title page (viewed June 6, 2023). |
| Subject |
Consumer behavior -- United States -- Statistics.
|
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Marketing research -- United States -- Statistics.
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Marketing research -- United States -- Handbooks, manuals, etc.
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Consumers' preferences -- United States -- Statistics.
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Consumers -- United States -- Statistics.
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| Genre/Form |
Electronic books.
|
| Added Author |
Washington, Kelli D., author.
|
|
Richard K. Miller & Associates, author, publisher.
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| ISBN |
9781577833291 electronic edition |
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