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Author
Blackwell, Roger D.
Title
Cases in consumer behavior / [by] Roger D. Blackwell, James F. Engel [and] David T. Kollat.
Imprint
New York : Holt, Rinehart and Winston, c1969.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83 B568c
---
Available
Description
xiii, 431 p. : ill. ; 24 cm.
Series
Holt, Rinehart and Winston marketing series
Note
A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.
Subject
Consumers -- Case studies.
Marketing research -- Case studies.
Consumer behavior -- Case studies.
Added Author
Engel, James F.
Kollat, David T.
ISBN
0030745004
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