| Description |
xiii, 333 p. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion. |
| Summary |
"This study shows how goods and consumption embodied modernity in the time of Porfirio Diaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Diaz, Porfirio, 1830-1915.
|
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Consumers -- Mexico -- History -- 20th century.
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Consumption (Economics) -- Mexico -- History -- 20th century.
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Mexico -- Commerce -- History -- 20th century.
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Mexico -- Social conditions -- 20th century.
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Mexico -- History -- 1867-1910.
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| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780826344540 (cloth : alk. paper) |
|
9780826344564 (electronic bk.) |
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