Description |
xv, 536 p. : ill. |
Bibliography |
Includes bibliographical references (p. [465]-521) and index. |
Contents |
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Consumption (Economics) -- Political aspects -- United States -- History.
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Consumer behavior -- Political aspects -- United States -- History.
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Genre/Form |
Electronic books.
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Added Author |
ProQuest (Firm)
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ISBN |
080783033X (cloth : alk. paper) |
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0807856762 (pbk. : alk. paper) |
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9780807830338 |
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9780807856765 |
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