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Author McGovern, Charles.

Title Sold American [electronic resource] : consumption and citizenship, 1890-1945 / Charles F. McGovern.

Imprint Chapel Hill : University of North Carolina Press, c2006.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xv, 536 p. : ill.
Bibliography Includes bibliographical references (p. [465]-521) and index.
Contents Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Consumption (Economics) -- Political aspects -- United States -- History.
Consumer behavior -- Political aspects -- United States -- History.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 080783033X (cloth : alk. paper)
0807856762 (pbk. : alk. paper)

Available items only