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Print Material
Author Heath, Chip.

Title Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.

Imprint New York : Random House, c2007.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.24 H351m 2007    ---  Available
 Axe Kansas Collection J Schick  302.24 H351m 2007 c.2  ---  Lib Use Only
 Pittsburg 2nd Fl Non-Fiction  302.13 Hea    ---  Available
Edition 1st ed.
Description 291 p. ; 22 cm.
Source ILDP 6/2007 PPL
Bibliography Includes bibliographical references (p. [259]-276) and index.
Contents Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Summary Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Subject Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Added Author Heath, Dan, 1973-
ISBN 1400064287
Standard No. YDXCP 2470052
NLGGC 294622721
NZ1 11230075

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