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Author Gladwell, Malcolm, 1963-

Title The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author].

Imprint Boston : Back Bay Books, 2002.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302 G455t 2002    ---  Available
 Axe Kansas Collection J Schick  302 G455t 2002 c.2  ---  Lib Use Only
 Eureka Non-Fiction  302 Gla    ---  Available
 Pittsburg 2nd Fl Non-Fiction  302 Gla    ---  Available
Edition 1st Back Bay pbk. ed.
Description xii, 301 p. : ill. ; 21 cm.
Note Originally published: Boston : Little, Brown, c2000.
Bibliography Includes bibliographical references and index.
Contents The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
Summary Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Subject Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Social Behavior.
Diffusion of Innovation.
Group Processes.
ISBN 0316346624 (pbk.)
9780316346627 (pbk.)

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