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Print Material
Author Gladwell, Malcolm, 1963-

Title The tipping point : how little things can make a big difference / Malcolm Gladwell.

Imprint Boston, Mass. : Little, Brown, c2000.


Location Call No. OPAC Message Status
 FSCC Non-Fiction  302 GLA 2000    ---  Available
Edition 1st ed.
Description viii, 279 p. ; 21 cm.
Bibliography Includes bibliographical references and index.
Contents The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Subject Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Psychology, Social.
Psychologie sociale.
Contagion sociale.
Effets de contexte (Psychologie)
ISBN 0316316962

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