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Author Hawthorne, Fran.

Title Ethical chic : the inside story of the companies we think we love / Fran Hawthorne.

Imprint Boston : Beacon Press, c2012.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  174.4 H318e 2012    ---  Available
Description xxvi, 181 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 171-181).
Contents The image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
Summary Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image. Derived from book jacket.
Subject Corporations -- Moral and ethical aspects -- United States -- Case studies.
Business ethics -- United States -- Case studies.
Social responsibility of business -- United States -- Case studies.
Corporate image -- United States -- Case studies.
Brand choice -- United States -- Case studies.
ISBN 9780807000946 (alk. paper)
0807000949 (alk. paper)

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