| Edition |
2nd ed. |
| Description |
xi, 397 p. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Corporations -- Public relations -- Research -- Methodology.
|
|
Public relations -- Research -- Methodology.
|
|
Marketing research -- Methodology.
|
|
Qualitative research.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Holloway, Immy.
|
|
ProQuest (Firm)
|
| ISBN |
9780415471176 (hardback) |
|
9780415471176 |
|
0415471176 (hardback) |
|
9780415471183 (pbk.) |
|
0415471184 (pbk.) |
|
9780203846544 (electronic bk.) |
|
9780203846544 (electronic bk.) |
|
0203846540 (electronic bk.) |
|
