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Author French, Ylva.

Title Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard.

Imprint Abingdon, Oxon [U.K.] ; New York, N.Y. : Routledge, 2011.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description xviii, 365 p. : ill.
Bibliography Includes bibliographical references and index.
Contents pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Museums -- Marketing.
Museums -- Public relations.
Arts -- Marketing.
Arts -- Public relations.
Cultural property -- Marketing.
Cultural property -- Public relations.
Genre/Form Electronic books.
Added Author Runyard, Sue.
ProQuest (Firm)
ISBN 0415610451 (hardback)
041561046X (pbk.)
9780415610469 (pbk. : alk. paper)
9780415610452
0203813758 (electronic bk.)
9780203813751 (electronic bk.)

 
    
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