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Author
Allen, Danica R., 1959- author.
Title
Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen.
Publication Info.
Milwaukee, Wisconsin : ASQ Quality Press, 2004.
2004
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (264 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Consumer satisfaction -- Research.
Customer loyalty -- Research.
Customer services -- Quality control -- Research.
Customer services -- Management -- Research.
Marketing research -- Management.
Genre/Form
Electronic books.
Added Author
American Society for Quality.
Other Form:
Print version: Allen, Danica R., 1959- Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations. Milwaukee, Wisconsin : ASQ Quality Press, c2004 xv, 248 pages 9780873895934 2004003921
ISBN
9780873895934
Available items only
