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Author
Halinen, Aino, 1961-
Title
Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
Imprint
London ; New York : Routledge, 1997.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiv, 373 p. : ill.
Series
Routledge advances in management and business studies
Routledge advances in management and business studies.
Bibliography
Includes bibliographical references (p. 345-356) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Relationship marketing.
Service industries -- Marketing.
Relationship marketing -- Finland -- Case studies.
Advertising agencies -- Customer services -- Finland -- Case studies.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0415146070
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