| Description |
1 online resource (xxi, 287 pages) : illustrations |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Series |
Morgan Kaufman series in data management |
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Morgan Kaufman series in data management.
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| Note |
Includes index. |
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Print version record. |
| Contents |
Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions. |
| Summary |
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati |
| Bibliography |
Includes bibliographical references and index. |
| Language |
English. |
| Subject |
Electronic commerce.
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Business intelligence.
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Data warehousing.
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Industrial marketing.
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Commerce électronique.
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Entrepôts de données (Informatique)
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Marketing industriel.
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BUSINESS & ECONOMICS -- International -- Marketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Exports & Imports.
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Business intelligence
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Data warehousing
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Electronic commerce
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Industrial marketing
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| Added Author |
Shaffer, Steven L.
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| Other Form: |
Print version: Simon, Alan R. Data warehousing and business intelligence for e-Commerce. San Francisco : Morgan Kaufmann, ©2001 1558607137 (DLC) 2001018796 (OCoLC)45799345 |
| ISBN |
0585457115 (electronic bk.) |
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9780585457116 (electronic bk.) |
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0080491022 |
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9780080491028 |
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9781558607132 |
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1558607137 |
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1281007196 |
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9781281007193 |
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9786611007195 |
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6611007199 |
| Standard No. |
9780080491028 |
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AU@ 000053222107 |
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AU@ 000054154870 |
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CHBIS 005829243 |
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CHNEW 001004564 |
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CHVBK 16859899X |
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DEBBG BV042307334 |
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DEBBG BV043020157 |
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DEBBG BV043093846 |
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DEBSZ 405312296 |
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DEBSZ 42242952X |
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DEBSZ 455697264 |
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DKDLA 820120-katalog:9910110663705765 |
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GBVCP 80103664X |
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GBVCP 88284671X |
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NZ1 11772129 |
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