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Subjects (1-5 of 5)
Database Marketing
1
Advanced database marketing : innovative methodologies and applications for managing customer relati
London, England ; New York, New York : Routledge, 2016. 2016
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Axe ProQuest E-Book
Electronic Book
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2
Data driven marketing for dummies : A Wiley Brand
Semmelroth, David, author.
Hoboken, New Jersey : John Wiley & Sons, 2013. 2013
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Axe 2nd Floor Stacks
658.800285 Se53d 2013
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3
Optimal database marketing strategy, development, and data mining
Drozdenko, Ronald G.
Thousand Oaks, Calif. : Sage Pub., c2002. 2002
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Axe ProQuest E-Book
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4
Perspectives on promotion and database marketing the collected works of Robert C Blattberg
Blattberg, Robert C., 1942-
Singapore : World Scientific, 2010. 2010
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Axe ProQuest E-Book
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Database Marketing Statistical Methods
5
Statistical and machine-learning data mining techniques for better predictive modeling and analysis
Ratner, Bruce.
Boca Raton : Taylor & Francis, 2012. 2012
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