Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

     
Available items only
Record 48 of 59
Previous Record Next Record
E-Book/E-Doc

Title Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.

Publication Info. London, England ; New York, New York : Routledge, 2016.
2013

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (382 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on print version record.
Subject Database marketing.
Consumer profiling.
Customer relations.
Genre/Form Electronic books.
Added Author Coussement, Kristof, editor.
Bock, Koen W. de, editor.
Neslin, Scott A., 1952- editor.
Other Form: Print version: Advanced database marketing : innovative methodologies and applications for managing customer relationships. London, England ; New York, New York : Routledge, 2016, c2013 xx, 324 pages 9781409444619 2012032138
ISBN 9781409444619
9781317185284 (electronic bk.)

 
    
Available items only