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Print Material
Author Little, John D. C.

Title Decision support systems for marketing managers / John D. C. Little, Michael N. Cassettari.

Imprint New York, N.Y. : AMA Membership Publications Division, American Management Associations, c1984.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.802 L724d    ---  Available
Description 54 p. : ill. ; 23 cm.
Series AMA management briefing
Subject Marketing -- Decision making -- Data processing.
Marketing -- Management -- Data processing.
Decision support systems.
Added Author Cassettari, Michael N.
ISBN 0814423035 (pbk.) : $10.00 ($7.50 to members)

Available items only