Foreword by Tony Blair -- Introduction : blue skies -- Origins of the AREA method -- Research like a cheetah -- How to use this book : the AREA journal, cheetah sheets, and thesis statements -- Cognitive biases and the AREA method -- AREA at work and critical concepts -- AREA=A : Absolute -- AREA=R : Relative -- AREA=E : Exploration -- AREA=E : Exploitation -- AREA=A : Analysis -- Warren Buffett and untangling your plate of spaghetti.
