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Author
Little, John D. C.
Title
Decision support systems for marketing managers / John D. C. Little, Michael N. Cassettari.
Imprint
New York, N.Y. : AMA Membership Publications Division, American Management Associations, c1984.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.802 L724d
---
Available
Description
54 p. : ill. ; 23 cm.
Series
AMA management briefing
Subject
Marketing -- Decision making -- Data processing.
Marketing -- Management -- Data processing.
Decision support systems.
Added Author
Cassettari, Michael N.
ISBN
0814423035 (pbk.) : $10.00 ($7.50 to members)
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