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Author

De Scisciolo, Stephany, 1958- author.

Title Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.

Publication Info.	Lanham, Maryland : Lexington Books, [2018]
	2018

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Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	1 online resource (141 pages)
	text txt rdacontent
	computer c rdamedia
	online resource cr rdacarrier
Bibliography	Includes bibliographical references.
Contents	Introduction: health disparities and pharmaceutical advertising -- The pharmaceutical industry, direct to consumer advertising, and racial differences -- Direct to consumer advertising: patient empowerment or manipulation? -- Comparative analysis of the frequency and type of DTCA -- Differences in the appearance and content of DTCA -- Examination of the visual content of DTCA -- Conclusion: a missed opportunity: policy implications.
Note	Description based on print version record.
Subject	Advertising -- Drugs -- United States.
	Direct-to-consumer prescription drug advertising -- United States.
	Discrimination in the advertising industry -- United States.
	Discrimination in medical care -- United States.
Genre/Form	Electronic books.
Added Author	Scheid, Teresa L., author.
Other Form:	Print version: De Scisciolo, Stephany, 1958- Reducing race differences in direct to consumer pharmaceutical advertising Lanham, Maryland : Lexington Books, c2018 141 pages 9781498574167 (DLC) 2018034700
ISBN	9781498574167
	9781498574174 (e-book)