Includes bibliographical references (p. 281-288) and index.
Contents
Precursors to innovation -- pt. 1. Identify opportunities. Identifying nonconsumers ; Identifying overshot customers ; Identifying jobs to be done -- pt. 2. Formulate and shape ideas. Developing disruptive ideas ; Assessing a strategy's fit with a pattern -- pt. 3. Build the business. Mastering emergent strategies ; Assembling and managing project teams -- pt. 4. Build capabilities. Organizing to innovate ; Innovation metrics.
