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Author Marich, Robert.

Title Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich.

Imprint Carbondale : Southern Illinois University Press, c2013.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 3rd ed.
Description xi, 417 p. : ill.
Note Includes index.
Contents Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Motion pictures -- Marketing.
Motion pictures -- Distribution.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780809331963 (pbk. alk. paper)
0809331969 (pbk. alk. paper)
9780809331970 (electronic bk.)

Available items only