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Author Jones, Stephanie, 1957-

Title BRICS and beyond [electronic resource] : executive lessons on emerging markets / Stephanie Jones.

Imprint Chichester [England] : Wiley, 2012.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xi, 267 p.
Bibliography Includes bibliographical references and index.
Contents Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject International business enterprises -- Developing countries.
Social responsibility of business -- Developing countries.
Diversity in the workplace -- Developing countries.
Industrial management -- Developing countries.
BRIC countries -- Foreign economic relations.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9781119962694
9781118351567 (e-book)

 
    
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