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E-Book/E-Doc

Author

Title Pharmaceutical lifecycle management [electronic resource] : making the most of each and every brand / Tony Ellery, Neal Hansen.

Imprint

Hoboken, N.J. : John Wiley & Sons, c2012.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xxii, 389 p. : ill.
Note	Includes index.
Contents	pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Pharmaceutical industry -- Economic aspects.
	Drug approval -- Economic aspects.
Genre/Form	Electronic books.
Added Author	Hansen, Neal.
	ProQuest (Firm)
ISBN	9780470487532 (cloth)
	9781118266793 (electronic bk.)