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Author Jones, D. G. Brian, author.

Title Foundations of Marketing Thought : The Influence of the German Historical School / by D. G. Brian Jones, Mark Tadajewski.

Publication Info. [Place of publication not identified] : Taylor and Francis, 2018.

Copies

Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (225 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (Skillsoft Books).
Summary Challenging many traditional beliefs, this book provides a new and definitive narrative of the origins of the marketing discipline, and highlights the influence of pioneering scholars who created the earliest marketing courses at various univers
Bibliography Includes bibliographical references.
Subject Historical school of economics -- Influence.
Economics -- Germany -- History -- 19th century.
Marketing -- Study and teaching (Higher) -- United States -- History.
Genre/Form Electronic books.
Added Author Tadajewski, Mark.
ISBN 9781138181809
1138181803

 
    
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