Strategies for change / D.W. Farmer -- Changing the corporate culture / James B. Kashner -- Revising the institutional mission / Charles A. Dominick -- Allocating resources as a means of inducing and responding the change / Keith W. Mathews -- Changing the educational program / Richard J. Wood -- Adapting faculty personnel policies / James L. Pence -- Developing new contributor constituencies / Helmut Hofman -- Targeting new markets / Craig A Green -- The demographic imperative: changing to serve America's expanding minority population / George N. Rainsford -- Concluding observations / Douglas W. Steeples.