Edition |
3rd ed., 1st M. Evans pbk. ed. |
Description |
xvii, 259 p. : ill. ; 23 cm. + 1 CD-ROM (4 3/4 in.) |
Note |
Includes index. |
Contents |
The office you want to run for -- Election statistics -- Local election laws : getting on the ballot -- Financial reporting -- District geography and demography -- Talking to an old hand -- Campaign theme and strategy -- Party, nonpartisan, and independent candidates -- Computers : using them in the campaign -- You have to have a plan -- Scheduling and a calendar -- The campaign manager -- getting a volunteer coordinator -- The candidate -- Money and fundraising -- Winning it one precinct at a time -- Literature : the campaign brochure -- Getting a good mailing list -- Doing a mailing -- Radio and television -- Newspapers -- Yard signs and billboards -- Going door to door -- Miscellaneous things that ought to be mentioned. |
Subject |
Local elections -- United States -- Handbooks, manuals, etc.
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Campaign management -- United States -- Handbooks, manuals, etc.
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Electioneering -- United States -- Handbooks, manuals, etc.
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ISBN |
1590771311 (pbk. : alk. paper) |
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9781590771310 (pbk. : alk. paper) |
Standard No. |
AU@ 000041498391 |
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