| Description |
xx, 256 p. : ill. ; 23 cm. |
| Note |
Includes index. |
| Contents |
Content : the missing ingredient -- Part 1. E-Commerce -- Crutchfield : a friend in the electronics business -- Alloy : generation Y marks the spot -- Design within reach : form follows function -- mediabistro.com : pitching content to the media -- Esurance : content replaces agents -- Aerosmith : content for extreme fans -- The Wall Street Journal Online: free content sells subscriptions -- Part 2. Business-to-business -- Alcoa : Content drives large deals -- Weyerhauser : managing trees with internet content -- ebuild : everything for the professional builder, including the kitchen sink -- ServiceWare : level the playing field with content -- Colliers : commercial real estate for the world -- Booz Allen: career content -- UPS Investor Relations: delivering stock -- Part 3. Nonprofit, Education, Healthcare, and Politics -- CARE USA: content fights global poverty -- Tourism Toronto: hit the site and hit the town -- Kenyon College : a literary tradition on the Web -- Sharp HealthCare : putting patients in control with content -- Dermik Laboratories : more than skin-deep content -- Dean for America : internet presidential politics--the new grassroots -- Part 4. Putting content to work -- Best practices from innovative Web marketers -- Lessons learned. |
| Subject |
Electronic commerce.
|
|
Electronic commerce -- Management.
|
|
World Wide Web.
|
|
Internet.
|
| ISBN |
0910965714 |
|
9780910965712 |
| Standard No. |
NLGGC 276700791 |
|
YDXCP 2202406 |
|
NZ1 9445879 |
|
AU@ 000027148951 |
|
