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Author
McKeown, Niall, author.
Title
The seven principles of digital business strategy / Professor Niall McKeown, Professor Mark Durkin.
Publication Info.
New York, NY : Business Expert Press, 2017.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (159 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Digital and social media marketing and advertising collection, 2333-8822
Digital and social media marketing and advertising collection.
Note
Description based on print version record.
Subject
Electronic commerce -- Planning.
Electronic commerce -- Management.
Genre/Form
Electronic books.
Added Author
Durkin, Mark, author.
Other Form:
Print version: McKeown, Niall. Seven principles of digital business strategy. New York, NY : Business Expert Press, c2017 159 pages Digital and social media marketing and advertising collection 9781631570339
ISBN
9781631570339
9781631570346 (electronic bk.)
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