Description |
xv, 351 p. : ill. |
Series |
[Wiley finance] |
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Wiley finance series.
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Note |
Series from jacket. |
Bibliography |
Includes bibliographical references (p. 341-342) and index. |
Contents |
Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Mutual funds -- United States -- Management.
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Exchange traded funds -- United States -- Management.
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Portfolio management -- United States.
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Genre/Form |
Electronic books.
|
Added Author |
ProQuest (Firm)
|
ISBN |
9780470120552 (cloth) |
|
047012055X (cloth) |
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