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Author Gargiulo, Terrence L., 1968-

Title The strategic use of stories in organizational communication and learning [electronic resource] / Terrence L. Gargiulo.

Imprint Armonk, N.Y. : M.E. Sharpe, c2005.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiii, 252 p. : ill.
Bibliography Includes bibliographical references (p. 237-241) and index.
Contents Frameworks: Introduction -- A working model of stories -- Organizational communication-broadcasting signals -- Case study- Dreyer's Ice Cream -- Organizational learning-building bridges -- Case studies-DTE Energy & Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore-CTB/McGraw Hill -- Interview with Robert Kraska-DTE Energy -- Interview with Sherrie Cornett-Dreyer's Ice Cream -- Interview with Marty Fischer-Starbucks Coffee -- Interview with Father Marus-Woodside Priory School -- Competency map: Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix A-Folk tale illustrating principles of active listening.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Communication in organizations.
Organizational learning.
Storytelling -- Social aspects.
Storytelling -- Psychological aspects.
Executives -- United States -- Interviews.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 076561412X (hardcover : alk. paper)

 
    
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