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Title Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda.

Imprint London : Routledge, 2013.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 376 p. : ill.
Series Routledge library editions. International business ; v. 39
Note First published in 1986 by Croom Helm.
Bibliography Includes bibliographical references.
Contents pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Export marketing.
Export marketing -- Research.
Genre/Form Electronic books.
Added Author Turnbull, Peter W.
Paliwoda, Stanley J.
ProQuest (Firm)
ISBN 9780415658119
9780203076255 (e-book)

 
    
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