Welcome to the Kids' Library!
Search for books, movies, music, magazines, and more.
Your session will expire automatically in
0
seconds.
Continue session
End session now
Back to Search Results
SearchType
Keyword
Author
Title
Subject
Call Number
Search
Search Scope
PSU Library Consortium
Pittsburg State University
Academic Libraries
Public Libraries
Pittsburg Area
Unified School District
Leonard H. Axe Library
Career Resource Center Library
Eureka Public Library
Fort Scott Community College Library
George Nettels Elementary School Library
Kansas Technology Center Library
Lakeside Elementary School Library
Meadowlark Elementary School Library
Parsons Public Library
Pittsburg Community Middle School Library
Pittsburg High School Library
Pittsburg Public Library
Sedan Public Library
Westside Elementary School Library
Childrens Collection
Available items only
Record 1 of 2
Previous Record
Next Record
Author
Usunier, Jean-Claude.
Title
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Imprint
Harlow, Essex, England : Pearson Education, 2009.
Connect to
Table of contents
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.84 Us8m 2009
---
Available
Edition
5th ed.
Description
xvi, 479 pages : illustrations ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography
Includes bibliographical references and index.
Contents
The cultural variable in international marketing -- The integration of local consumption in a global marketing environment -- Marketing decisions for the intercultural environment -- Intercultural marketing communications.
Subject
Export marketing -- Social aspects.
International business enterprises -- Social aspects.
Intercultural communication.
Export marketing -- Social aspects.
(OCoLC)fst00918723
Intercultural communication. (OCoLC)fst00976084
International business enterprises -- Social aspects.
(OCoLC)fst00976840
Added Author
Lee, Julie Anne.
ISBN
9780273713913 (pbk.)
0273713914 (pbk.)
Available items only