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Title The handbook of international advertising research / edited by Hong Cheng.

Publication Info. Malden, Massachusetts : John Wiley & Sons, 2014.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition First edition.
Description 1 online resource (657 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series Handbooks in communication and media
Bibliography Includes bibliographical references and indexes.
Note Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).
Subject Export marketing -- Research -- Congresses.
Foreign trade promotion -- Research -- Congresses.
Genre/Form Electronic books.
Added Author Cheng, Hong.
Other Form: Print version: Handbook of international advertising research. First edition. Malden, Massachusetts : John Wiley & Sons, c2014 xxxii, 623 pages Handbooks in communication and media. 9781444332377
ISBN 9781444332377
9781118378496 (e-book)

Available items only