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Print Material
Author Mikunda, Christian.

Uniform Title Marketing spuren. English
Title Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.

Imprint London ; Sterling, VA : Kogan Page, c2004.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8342 M589b 2004    ---  Available
 Parsons Non-Fiction  659 M637    ---  Available
Description xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.
Note "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Bibliography Includes bibliographical references (p. [201]) and index.
Subject Promotion of special events.
Fairs.
Exhibitions.
Shopping malls.
Environmental psychology.
Special events -- Marketing.
Special events -- Planning.
ISBN 0749442565
Standard No. NLGGC 270113576

 
    
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