Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Available items only
Print Material
Author Mikunda, Christian.

Uniform Title Marketing spuren. English
Title Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.

Imprint London ; Sterling, VA : Kogan Page, c2004.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8342 M589b 2004    ---  Available
 Parsons Non-Fiction  659 M637    ---  Available
Description xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.
Note "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Bibliography Includes bibliographical references (p. [201]) and index.
Subject Promotion of special events.
Shopping malls.
Environmental psychology.
Special events -- Marketing.
Special events -- Planning.
ISBN 0749442565
Standard No. NLGGC 270113576

Available items only