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Author
Ehrlich, Evelyn, 1950-
Title
The financial services marketing handbook [electronic resource] : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.
Imprint
Hoboken, NJ : Bloomberg Press, c2012.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
xi, 196 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Financial services industry -- United States -- Marketing.
Financial planners -- Marketing.
Customer relations.
Financial services industry -- Computer network resources.
Genre/Form
Electronic books.
Added Author
Fanelli, Duke, 1954-
ProQuest (Firm)
ISBN
9781118065716
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