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Author
Oriard, Michael.
Title
Brand NFL [electronic resource] : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author.
Imprint
Chapel Hill, N.C. : University of North Carolina Press, 2007.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
332 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
National Football League.
Football -- United States -- Marketing.
Football -- United States -- Management.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780807871560 (pbk.: alk. paper)
9780807831427 (cloth: alk. paper)
9780807899656 (electronic bk.)
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